Attention to detail in every aspect.
Kitchen and bath products such as stainless steel sinks and chrome plated faucets are very challenging when seeking the perfect portrayal in both print and digital. You never want to spend time with post work. Instead, it's all about taking the time to make sure the the photography turns out as perfect and flawless when you push the button to take the first shot. It's what can stand you out from the rest. Some specific projects I've managed include:
• Product Photography & 3D Spins
• Magazine, Catalog, And Online Product Creation
• iOS Magazine App Development (DPS Tools)
• New Product Launches (Sinks, Faucets, And Surfacing)
Kithen & Bath
Creating Stunning Marketing
With Sinks, Faucets, and surfacing.
Being involved in the kitchen and bath remodeling industry started to develop for me with my tenure at the International Surface Fabricators Association, where I worked first hand with trade professionals who fabricated and installed a countertop material known as Solid Surface. It was my duty to provide these fabricators with collateral they could use to promote their businesses, including membership credentials, brochures, flyers, and training manuals. When I made my move over to Domain, that's when my understanding of kitchen and bath really took off. Domain was a company specializing in the sales of kitchen and bath products like sinks, faucets, and fabrication supplies. They did not deal with consumers, but the fabricators, architects, and designers who worked on housing projects. It was my responsibility to market to these individuals, showing them the latest and greatest products in our catalog that would make their builds unique and successful. I gained my knowledge of B2B marketing with the kitchen and bath industry, and have worked closely with a range of popular brands and trade specific organizations to bring some really great advertising and marketing efforts to life.
• 10 Years Experience With The Kitchen & Bath Remodeling Industry
• 10 Years Experience With B2B Marketing And Advertising
• Digital, Print, And Web Ad Design For Kitchen & Bath Products And Services
• Photography And Copy Writing For Sinks, Faucets, And Fabrication Supplies
• Developed Press Released For Trade Publications And News Journals
• Experience In Specification Awareness With Architects And Designers
• Developed The Modern Look And Feel For Affinity Solid Surface Material
• Trade Publication Work Including Kitchen & Bath Design News And JLC
• Knowledge In Constructing Instructional Manuals And Dimensional Drawings
• 6 Years Experience In Designing And Publishing Product Catalogs
KItchen & Bath Design Ideas Magazine.
In order to sell consumer oriented kitchen and bathroom products, you must have a stunning marketing piece that allows for your to effectively showcase these beautiful products to your customer. The creation of KBDI Magazine (Kitchen Bath Design Ideas) which showcased products and services without pricing, allowed our b2b customers to sell the products to the consumer. This piece was a magazine quality print of 100 pages and eventually branched to an iPad app and stand alone website.
Affinity Surfaces brand and relaunch.
Affinity Solid Surface is a surfacing material that has been around for over 12 years. But when I was first introduced to it, the brand lacked the ability to stand out and be recognized. The look, feel, and marketing direction has been my responsibility for the last 5 years. It has since grown from several hundred customers to thousands, and gaining new and useful tools to represent the material - like an iPad app, responsive consumer website, and sample kits.
Stuff I've Personally WORKED WITH.
Not only have I helped create and establish some of the amazing brands listed above, including Bella, Affinity, and Lexicon. I have also worked first hand with several major sink and faucet companies including Kohler, Karran, Brizo, and Pfister to unify their look and feel cohesively into the different marketing and advertising initiatives that were developed. Additionally, I have also collaborated, designed, and placed numerous advertisements (interactive, digital, and print) into top remodeling magazines and trade journals. I have also worked first and with todl.com in providing data, product photography, and digital advertising to showcase and specify different kitchen and bathroom products.
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